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Weathermen celebrities in the U. The dangerous repercussions of having sexy women deliver important weather news extends beyond the gender equality battle. The sex appeal of Mexican weather girls, and the monumental fandom they inspire is what maintains ratings. Their female Mexican counterparts are instead laughed at and lusted after, making it impossible for them to ever attain the status of Roker or Cantore. On YouTube, their broadcasts get hits into the tens of millions. Their sexualized brand is nothing different than what we see in telenovelas, bus advertisements, and commercials.